Design Research
Iterative Prototyping
Materials Selection
Adobe Illustrator & Photoshop
CAD Rendering
Storyboarding 

Team

Sara Gnolek, Abigail Lammers, Christopher Spaulding & Christy Zhang

Sponsor

Procter & Gamble

Faculty Advisors

Jim Wicks & Helen Vondensteinen 

This project was part of 401-1 Human- Centered Product Design for Engineering Design Innovation at Northwestern University.

September - December 2018

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Gillette Venus razor & packaging design

Over the course of 10 weeks, my team and I worked with Procter & Gamble (P&G) to develop an innovative product and packaging solution for Gillette Venus that addresses a missing need of current consumers to provide a competitive advantage.

We conducted research with 15 users to understand their standards of excellence and failure and learned what we could improve and what we couldn’t change. Following that, we went through several iterations of prototyping and testing with users for viability. We developed over 20 prototypes for the first round and over 12 for the second round of feedback.

We presented P&G with a high-fidelity functional prototype at the end of our project along with detailed consumer journey maps and tensions for female razors.

Project details are under NDA.